Every year, we wait anxiously to see what color The Pantone Color Institute will declare as the color of the year. This announcement is key because it signifies what will be trending in retail and media. More importantly, it provides insight into the state of the world.
Last year, Pantone chose “Greenery” as their core color for the year. Globally, we experienced a hyper-focus on wellness, more awareness on veganism and explored ways to be more environmentally conscious.
This even trickled into beauty as we began to investigate what ingredients are in our make-up and how our favorite products are made.
In 2018, Pantone elected Ultra Violet as the color of the year. Described as a blue-toned purple, Ultra Violet symbolizes creativity, ingenuity, and thoughtfulness. In short, we will be experiencing innovation in multiple capacities such as in tech, artistically or even spiritually.
Leatrice Wiseman, Executive Director of The Pantone Color Institute believes that “Ultra Violet lights the way to what is yet to come.”
Immerse yourself in the imaginative spirit of Ultra Violet by updating your beauty bag with these 8 Ultra Violet inspired products:
1. butter LONDON
Pantone Color of The Year Collection
butter LONDON teamed up with Pantone to create an official collection for the 2018 Color of the Year. From nail polishes to liquid lipsticks, butter LONDON has it all. Our favorites are the Glazen™ Eye Gloss Ultra Violet and the metallic purple nail lacquer in the shade Purple Reign.
Color Source Buildable Blush in Ultra Violet
Lorac’s Buildable blushes come in an assortment of colors, but we are loving it in the shade Ultra Violet. These blushes are versatile because they can be worn sheer for a natural flush. Or turn up the volume by softly layering the blush for a punch of color.
3. Real Techniques
Enhanced Eye Set
Update your beauty tools with these purple hued makeup brushes from Real Techniques. This brush collection is a perfect set for beginners or for anyone looking to freshen up their “go-to” brushes.
35P – 35 Color Plum Eyeshadow Palette
The Morphe 35P Palette has the ultimate range of violet shades. From metallic purple to to matte ultra violet, there are plenty of colors to choose. Plus, it includes complementing neutral shadows so that you can make a full look with one eyeshadow palette.
5. Gold Label Cosmetics
Matte Lip Pen in Social Diary
Gold Label Cosmetics’s Matte Lip Pen in Social Diary is on trend for 2018. This vibrant shade of violet is perfect for a night out with the girls or to grab a quick cup of coffee. Simply remove this long-lasting formula with an oil-based remover like coconut oil. Did I mention that GLC’s products are paraben and cruelty-free? This lippie shade will definitely be in circulation this year.
Amore Matte Lip Creme in Fascination
As if this Ultra Violet trend isn’t mesmerizing enough, maybe Milani’s Liquid Lipstick will tempt you. We have our eyes on “Fascination.” Fasacination is an electric violet shade that will definitely boost your cool factor.
Super Shock Shadow in Dare
With violet and pink glitter, Dare puts a twist on this purple trend. The Super Shock Shadow formula is long-lasting. It applies as a cream and dries as a powder for a flawless bold look.
Vivid Brights Creme Color in Rebellious Edge
Aligned with the spirit of Pantone’s vision for 2018, Rebellious Edge is unconventional. Make your mark this year with this vibrant blue-toned purple.