Frank Ocean’s “Endless” Rare Clothes!
By: Eric Kelley II    Frank Ocean, A rare breed of artist that doesn’t seem to care about conforming to anyone’s status or liking to be popular amongst the masses. It’s even rarer that you find an artist that waits a couple of years to develop decent music and... Read more
Rihanna’s Debut FENTY x PUMA Collection Drops Next Month
Guess who is presenting at New York Fashion Week as a headliner for the biggest festival in fashion and trends to hit the busy and eclectic streets of the Big Apple? Just in time for NYFW Rihanna and PUMA will debut their longtime collection to the masses. Next month... Read more
Young Thug to Coach Models for ‘VFILES Runway’ Season 7
What’s up guys got some cool news in fashion for you. Guess which Atlanta rapper is set to be a mentor on VFILES Runway this upcoming season, none other than Thugger Thugger himself, Young Thug. It was only yesterday when PUMA enlisted Young Thug to be the face of... Read more
Birdman Teams Up With VFiles To Open Pop-Up Shop
Pop-up shops are becoming a growing trend with celebrities nowadays. Future took time out of his Summer 16 tour with Drake to open a pop-up shop for his exclusive merchandise last week in New York. Now, the latest celebrity to jump on the merchandising bandwagon is music mogul, Birdman.... Read more
Behind the Scenes of the YEEZY Season 3 and Saint Laurent Fashion Shows
Well known for his documentary photography that features the likes of Willie Nelson, President Barack Obama and actress Scarlett Johansson, to name a few, Pari Dukovic has captured an extreme coverage of pop culture celebrities in his viewfinder. The New York-based photographer has a knack for shooting ghostly portraits... Read more
Slaying Your Workout and Your Gym Fit is Possible
“When you look better, you feel better” Everyone has had to give themselves “that” pep talk in the morning before work, school, or wherever you HAVE to be that day. Well, this goes to the gym too. Working out in the gym opens up a lot of different doors... Read more
Kendall Jenner Graces the Cover of ‘Vogue’ for Its September Installment
Ok you guys got some new Kardashian/Jenner news today. However it’s about the one with actual talent most would say… yeah that’s right Kendall the long legged, beautiful supermodel of the notorious family. Since 2009 when she first got her start professionally modeling at the ripe age of 14,... Read more
Future Meets Giorgio Armani for the First Time in a Bugatti
What’s up guys, I have some cool news in fashion and trends. Guess what recording artist is featured alongside one of fashions most recognized designers. Well that would be none other than Atlanta’s own Future, meeting Italian Designer Giorgio Armani. Future is currently spotlighted in the latest issue of... Read more
Is Black Culture Being Mainstreamed?
Boxer braids, Rachel Dolezal, and “WTF is a hot comb?” The things listed above are just a few examples of how black culture is now being put into mainstream America. First, let’s break down the definitions of mainstream and black culture. Mainstream-  noun. the idea, attitudes, or activities that... Read more