Ice Cube is a man that wears many hats. Not only is he a rapper, accomplished actor, and filmaker; now he can add sports league owner to his list of many jobs and talents. Recently, Ice Cube announced that he will be starting up a summer basketball league. The league will be called the Big 3 League, and it will be rather unique. What makes this league stand out from the others is that it will be a traveling league and its members will consist of retired NBA players.
The traveling league will get its start in the summer of 2017. According to The Vertical, the deputy director of the National Basketball Players Association, Roger Mason, will be stepping down from his position to partner with Ice Cube and his new league. Roger, who is also a former Miami Heat player, will be joined by Ice Cube’s business partner, Jeff Kwatinetz.
Ice Cube’s Vision
Ice Cube explained to The Vertical how he came up with the concept of his new league.
“I thought of this concept as a fan who got sick of seeing his heroes retire and not play anymore. A lot of these guys can still play once they retire-just not the back-to-backs or four games in five nights. I started to look at three-on-three basketball and wondered, ‘Why isn’t this played on a pro level?’ It’s the most normal form of basketball. And from there it was like, ‘Yo, why don’t we make this happen?’”
So far Cube has signed Jermaine O’Neal, Kenyon Martin, Rashard Lewis, and Jason Williams to the league. Gary Payton has signed on to coach. Ice Cube also told The Vertical,
“Not only do we get a chance to see these guys keep playing, but we give guys who retired who still got some game-who don’t want to pick up a [microphone] on TV and who don’t want to go overseas to play…some of these guys still want a stage to play on.”
The Big 3 League will tour for 10 consecutive weeks and is set to begin play on June 24, 2017.
So, what are your thoughts? Do you think this new league is a good idea? Will you be attending the games? Let me know in the comments.
By Ronda Brooks