Madonna reveals new Spring collection 2014 “Material Girl Hits Miami”
Madonna and her daughter, Lourdes Leon (Lola) , have paired with Iconix Brand Group to launch their spring 2014 collection for “Material Girl.” Material Girl is a fast-fashion junior collection inspired and designed in collaboration with Madonna and her daughter, Lola. MG Icon is the joint venture between Iconix Brand Group, Inc. and Madonna. The collection is called “Material Girl Hits Miami” featuring international performer, Rita Ora. Rita is one of the latest music protégées from Jay-Z and Roc Nation. She was selected by Madonna and her daughter Lola, to star in her second fashion campaign for the brand, available exclusively at Macy’s and Macys.com in the United States.
Madonna and Rita
“Rita is the perfect fit for the Material Girl brand. She is a style icon who knows how to have fun with fashion,” commented Lola. Madonna added, “Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl.”
Commenting on her Material Girl spring campaign, Rita Ora stated, “I don’t think there are any rules in the fashion world and Material Girl is wonderful way to really express yourself.”
Material Girl Hits Miami… Rita Ora