Beauty brand MAKE UP FOR EVER has announced a global artistic collaboration with the soul singer JESSIE J. MAKE UP FOR EVER and JESSIE J. will launch several pieces to add to their lips and face collection. Throughout 2017, will be showcasing JESSIE J’s self-expression with the genius of Sammy Mourabit. Mourabit is a renowned celebrity and editorial makeup artist. The collaboration kicks off with a music video in which MAKE UP FOR EVER sets the stage for the transformation of JESSIE J. Throughout the year, MAKE UP FOR EVER will encourage people everywhere to celebrate makeup’s power to express, explore and transform all individuals with the creative movement #IAMANARTIST.
MAKE UP FOR EVER x JESSIE J encourage you to join the creative movement #IAMANARTIST
Jessie J stated, “I enjoy revealing different parts of my personality in my look which makes MAKE UP FOR EVER such a great partner.” She also stated “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors, and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full-blown smoky eye, your mood can be reflected in your makeup and this is why LIFE IS A STAGE!”
Kontrolbeauty can’t wait for the big reveal of this new launch. The anthem for the campaign is a transformation of Frankie Valli’s iconic “Can’t Take My Eyes Off You.” MAKE UP FOR EVER and JESSIE J invite every makeup enthusiast to express their creativity throughout the year using the hashtag #IAMANARTIST. Follow @makeupforeverofficial and @isthatjessiej for sneak peeks of the launch.